Snapio is an all-encompassing platform that turns the concept of
contextual commerce – shopping from anywhere – a reality.
With the combination of robust product recognition from visual, audio, and digital signals, one-click checkout, and a streamlined ecommerce platform, the Snapio trifecta eliminates spatial and temporal distance to purchase.
Contextual commerce is the ultimate shopping flow – you get to buy the product you want the moment you come into contact with it. Whatever your environment – be that walking through the city and seeing a billboard or sitting in the subway listening to your favorite podcast – the moment you're served an ad you can act on it and buy it.
Combined with a one-click checkout button and optimized checkout platform, these are the ingredients to the most seamless retail experience imaginable.
Ultimately, contextual commerce leads to increased purchase rates thanks to the direct link to the product checkout page, as well as reduced cart abandonment thanks to the optimized checkout process.
Contextual shopping comes into play when you can turn every
environment, and every customer touchpoint, into an opportunity to
Below are just a few ways Snapio monetizes environments to elevate contextual commerce
Magazine ads, brochures, billboards, stickers
Podcast mentions, radio ads
Youtube mentions, TV commercials, gaming platforms
Virtual reality, augmented reality
GPS-based nudges, Google maps recommendations
IoT, Bluetooth, Beacon, WiFi sensors
Contextual shopping is a major development in ecommerce that's set to rock the industry. Why? Because of the many benefits combined with the shift in mindset about how we offer sales to prospective customers.
The typical abandoned cart rate is 70%. Customers have decided to purchase, they've reached the checkout, then they change their minds. With streamlined purchasing, you can reduce the drop-off and make more sales.
By adding a purchasing option straight from offline ads, you finally gain access and insight to the ROI of print ads. Test what works, and improve what didn't.
The average checkout process requires 22 clicks, amounting to a total of 2min 28 seconds. With contextual, one-click purchases from anywhere, you can reduce that to 3 clicks, and 12 seconds.
Customers get to buy the product the moment they see it, eliminating the frustration of having to find it online